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AS Watson and Amorepacific Sign Agreement to Bring More K-Beauty to Customers in Asia

The group recorded strong double-digit sales growth for overall K-Beauty products in the last 12 months.

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By: Lianna Albrizio

Associate Editor

Korean beauty, or K-Beauty, has left an indelible mark upon the world of beauty with its introduction of sheet masks, BB creams and serums to consumers’ daily skincare routines.    AS Watson Group, among the world’s largest international health and beauty retailers, and South Korea’s biggest beauty company Amorepacific Group signed agreement in Seoul, Korea to further strengthen the collaboration between the two companies to entice customers around Asia with K-beauty.   “Our stra...

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